About us

Welcome to our wild world of Samā.

We started this brand with the idea to return to things that truly matter: individuality, freedom, confidence, sustainability, and comfort.

Living in such a fast-paced world, we decided to slow down and start from the basics.

To re-imagine quality, color, touch, community, and traditions.

Samā was born from our desire for freedom and creativity, and from this we dream of building an incredible community of passionate, confident, and inspiring human beings all around the world.

Our underwear collection is made from organic materials, dyed with natural colors, and hand-made with love by a Balinese family-run manufacturer.
We believe that big things start from small steps.

We start it with the comfiest underwear that encourages people to be whoever they want.